UNStudio

Architects are going to be the fashion designers of the future, dressing events to come and holding up a mirror to the world. The re-thinking of public imagination, public space and public forces transforms architects into public scientists. Their imagination is informed as much by the semi-conscious preoccupations of collective vision, such as glamour, mediation, advertising and celebrity, as by the specifics of the discipline. Architecture must engage with the banal dreams of the contemporary world, and stop presenting its products as uncontaminated objects that say only: 'architecture... Time is on the architect's side […]’.

UNStudio, via You Work for Them/Blog.