Swoosh

Long ago, before it blossomed into a coveted consumer fetish object, the sneaker was a mundane piece of athletic gear. The transformation is mostly due to Nike, and the near-religious fervor with which it has built its brand. Here’s a look at how the company convinced millions to pay upwards of $150 for casual shoes, and shook up the art of selling along the way

The amazing swoosh-o-nomics, @ Good