Agencyspy

O bacanérrimo blog Agencyspy de New York, descobriu o nosso anúncio "Fuck the line", e quis saber mais a respeito. Taí o que eles acham. Not bad.


The Brazilian version of Advertising Age will running the above spot next Monday in a full page spread for small agency ag407. The small print reads - “Online, offline, bellow the line. It is just a symptomatic mood of a chaotic moment. Ah ah ah, stay in the line.” We’re sure you don’t need any help reading the word fuck.

We contacted ag407 chief Alex Von Schonburg to find out why the shop felt the need to use the expletive. Call us pessimists, but we expected some silly logic in response, but got a passionate plea that is worth posting. Please keep in mind that Alex’s first language, nor second, is English.

“The reason we used the word “Fuck” in the headline and the weird copy is, that we are quite exasperated by a very futile discussion going on right now in Brazil, about what works better, classic advertising or the new medias, or which agencies are better, the classic ones or the online, or who is going to die first, and so on. Mainstream agencies are running ads in the mainstream media, telling [sic] that they are the best option, while digital ones are doing the same. Others are giving some ridiculous denominations to convey that they do everything, like: 360º, holistic, multidisciplinary, and God knows what. And meanwhile and light years away, Mother, CP+B, Anomaly, Gluesociety are doing one terrific stuff [sic] after the other, even Simon Waterfall from Poke, a digital company, was elected D&AD president. So we thought, it was about time for someone to make a call, that maybe it is time for us to burry this nonsense, and just focus on what we should, doing just good work, regardless where.”